Office for the Prevention of Domestic Violence


Domestic Violence Annual Report 2012


Public Education & Awareness

The New York State Office for the Prevention of Domestic Violence conducts public education and outreach to increase understanding of domestic violence by the general public and specific audiences and, ultimately, change the norms and behaviors that allow domestic violence to continue. Here are some ways in which OPDV raised awareness in 2012:

“Shine the Light on Domestic Violence” by Turning NYS Purple

Two thousand twelve was the fifth year of OPDV’s public awareness initiative that aims to turn the State purple during October, Domestic Violence Awareness Month. Purple is the color used to spread awareness of domestic violence and in 2012, Niagara Falls, Times Square, city halls and county court houses turned purple. Participants included non-profit and domestic violence service providers, private businesses, elected officials, universities, chambers of commerce, government agencies, law enforcement agencies, faith communities and individuals. Some creative ideas included purple pumpkins carved with domestic violence messages, a human purple ribbon, and a purple scavenger hunt. New resources provided by OPDV included wallet cards, talking points and activities for book clubs.

The “Shine the Light on Domestic Violence” campaign continues to grow and has become self-sustaining as organizations are incorporating these activities into their annual calendars. Though smaller in scale than “pink for breast cancer,” the campaign has similarly taken on a life of its own, with participants spearheading their own activities at a grassroots level. While OPDV will continue to support and promote the campaign, counting the number of participants is no longer feasible or reflective of the actual amount of participation. OPDV will continue to list on its website those participants who submit information as well as feature their photos on the OPDV Facebook page.

For more information visit the OPDV public awareness website.

OPDV e-Bulletin

OPDV published three* issues of its e-Bulletin covering substantive topics such as Gendered Violence in Schools, Family Engagement, the Criminal Histories of Batterers, Strangulation, the Dignity for All Students Act, SAVIN-NY: Order of Protection Notification Project, Health Care and Domestic Violence, and Immigration Remedies for Domestic Violence Victims. The Bulletin also highlights local and state government programs that deserve statewide recognition. Nearly 2,000 individuals receive the e0Bulletin, and it has been used in trainings across the state.

*Due to unforeseen circumstances, publication of the Summer Bulletin was postponed and the issue was combined with the Fall Bulletin. The content was not lost, however, as the featured article and the Q and A for both issues appeared in the combined Summer/Fall issue.

For more information visit the OPDV public awareness website.

For the Media

OPDV participated in several press events in 2012, often in partnership with other agencies. OPDV joined the New York State Division of Criminal Justice Services and the New York State Sheriff’s Association at a press conference to announce SAVIN-NY, the Statewide Automated Victim Information and Notification Network-New York system, which allows victims to register through NY-ALERT to receive notifications of service. Verizon Wireless announced an expansion of the entrepreneurship program originally developed in conjunction with OPDV.

OPDV contributed to the press effort related to the passage of the “omnibus bill,” a comprehensive package of legislation addressing repeat offenders, bail determination and a statewide Fatality Review Team, among others.

OPDV joined with the Manhattan Borough President’s office for the second time to kick off Domestic Violence Awareness Month and the “Shine the Light on Domestic Violence” initiative at a press event as Times Square was illuminated in purple.

Governor Cuomo wrote a letter to the Speaker of the House supporting passage of the revised Violence Against Women Act.

For more information see OPDV press releases.

OPDV Websites

The total number of OPDV website pages viewed in 2012 was 308,520. The website is OPDV’s primary means for disseminating information to professionals, victims, systems, constituents, and the media. The homepage is regularly updated, often featuring web-banners that proclaim awareness events including Stalking Awareness Month, Teen Dating Violence Awareness Month, and Domestic Violence Awareness Month.

Major content additions to the website in 2012 include two new comprehensive sections for victims of domestic violence: “What Help is Available for Victims of Domestic Violence?” and “Social Service Information for Domestic Violence Victims.” Another new section is “Enhancing Victim Advocacy – Traumatic Brain Injury.” The Mental Health section was completely updated and there were additions to the “Shine the Light on Domestic Violence” campaign page. The website was utilized to disseminate the following items: New York State Domestic Violence Dashboard, Project – 2011 Data, the 2011 Domestic Violence Annual Report, and the 2011 National Domestic Violence Data Sheet. OPDV also complied with Executive Order 26, which added a Statewide Language Access Policy Page, homepage links, and a footer link throughout the website. The website is regularly updated with new, topical information.

For more information visit the OPDV website.

OPDV also maintains “Respect Love, Love Respect,” a separate website with corresponding Facebook and Twitter pages dedicated to teen dating violence and dating abuse. The total number of Respect Love website pages viewed in 2012 was 18,114.

For more information visit the Respect Love website.

Social Media

OPDV’s Facebook page features regular posts, which also appear on a Twitter feed, covering awareness activities, topics in the news, grant opportunities, suggestions for how people can get involved, links to resources and links to the OPDV website. By the end of the year, there were 2,003 fans of the page.

OPDV’s page on Facebook is: York Statedomesticviolence

OPDV’s Twitter is: York StateOPDV

OPDV maintains a social media presence for its “Respect Love, Love Respect” audience. The Facebook page features regular posts, which also appear on a Twitter feed, covering information of interest to young people and their friends and families. Posts also include news stories, ideas for getting involved, links to resources and links to the “Respect Love” website. By the end of the year, there were 811 fans of the page.

Respect Love, Love Respect’s page on Facebook is: York State

Respect Love, Love Respect’s Twitter is: York State


OPDV gathers news of available grants, upcoming conferences, and resources of potential interest to domestic violence service providers and consolidates them into a monthly e-mail called OPDV e-alert. The e-Alerts are distributed to nearly 1,700 recipients and are designed to share information that is more time-sensitive than what is typically covered in OPDV’s quarterly e-newsletter, the OPDV Bulletin. On occasion, a news item of great significance warrants a special e-Alert be sent in addition to the regularly scheduled monthly e-mail, such as announcing the passing of new legislation. In 2012, thirteen e-Alerts were issued.