Office for the Prevention of Domestic Violence


Domestic Violence Annual Report 2010


Public Education and Awareness

Changing the public perception of domestic violence is critical to the response to, and prevention of it. The NYS Office for the Prevention of Domestic Violence conducts public education and outreach to increase the general public’s understanding of domestic violence and, ultimately, change the social norms and behaviors that allow domestic violence to continue. Here are some ways in which OPDV and its partner agencies raised awareness in 2010:

Shine the Light on Domestic Violence by Turning NYS Purple

Purple is the color used to spread awareness of domestic violence. To raise awareness around the state, the New York State Office for the Prevention of Domestic Violence (OPDV) had the honor and privilege of partnering with more than 270 different entities across New York State, including non-profit service providers, private businesses, universities, chambers of commerce, government agencies, and law enforcement agencies. From lighting buildings and bridges purple, wearing purple, putting signs in storefronts or hosting a purple scavenger hunt – the participants all joined with domestic violence survivors and elected officials to “show their purple” during Domestic Violence Awareness Month.

With the number of 2010 participants more than double that of 2009, OPDV is excited to expand this effort every year, until everyone who sees purple understands why and vows to do their part to put an end to domestic violence. Show Your Purple in 2011!
For more information visit our “Shine the Light on Domestic Violence” section.

OPDV e-Bulletin
OPDV published four issues of its e-Bulletin covering substantive topics such as Predicting Reabuse and Murder of Intimate Partners, the Use of Technology in Stalking, Intimate Partner Violence and Sexual Assault, Domestic Violence and Substance Abuse, Domestic Violence and Animal Abuse, Language Access for Limited English Proficient (LEP) Victims of Domestic Violence, Media Coverage of Domestic Violence, and Domestic Violence and Suicide. The Bulletin also highlights local and State government programs that deserve statewide recognition. Nearly 2,000 individuals receive the e-Bulletin, and it has been used in trainings across the state.
For more information visit our OPDV Bulletin section.
For the Media

OPDV, in partnership with Albany Mayor Gerald Jennings, held a press event at Albany City Hall and a press release was issued regarding Domestic Violence Awareness Month and the “Shine the Light on Domestic Violence” initiative. Press releases were also issued to announce the Verizon Wireless Domestic Violence Entrepreneurship Grant Program and Teen Dating Violence Awareness and Prevention Month. Joining forces with the NYS Division of Criminal Justice Services when the 2009 Intimate Partner Homicide report was released, OPDV participated in a press release and media availability which also announced the 2009 Domestic Violence Dashboard Project and the 2009 New York State Domestic Violence Annual Report.

A team of students from New York University’s Robert F. Wagner School of Public Service, through the Capstone initiative, examined New York State print media’s reporting of domestic violence. OPDV analyzed the results and then developed tip sheets for the media and for domestic violence programs who work with the media.
For more information visit our website sections OPDV Press Releases and For the Media.

OPDV Website

The total number of OPDV website pages viewed in 2010 was 1,469,499, representing a striking 76% increase over the previous year. The website is OPDV’s primary means for disseminating information to many people - professionals and victims, systems and individuals. The homepage is regularly updated, frequently featuring web-banners that proclaim awareness events including Stalking Awareness Month, Teen Dating Violence Awareness & Prevention Week, Crime Victims Rights Week, Sexual Assault Awareness Month, and Domestic Violence Awareness Month.

Major content additions to the website include a new “For the Media” section, “Unemployment Insurance Benefits for Domestic Violence Victims: Frequently Asked Questions,” a new campus resource section and additions to the “Shine the Light on Domestic Violence” campaign section, including an extensive photo gallery, commemorative ribbon graphic, image slideshow and sortable table of all participants. The website was utilized to disseminate the following reports: New York State Domestic Violence Dashboard Project - 2009 Data, Domestic Violence Annual Report 2009, and the Advisory Council Transition Report. The website is regularly updated with new, topical information.
For more information visit the OPDV website.

Social Media

OPDV launched a page on Facebook to kick off Teen Dating Violence Prevention and Awareness Month. Regular posts, which also appear on a Twitter feed, cover awareness activities, topics in the news, grant opportunities, suggestions for how people can get involved, links to resources and links to the OPDV website. By the end of the year, there were more than 1,100 “fans” of the page. A video version of the teen dating violence web banner was posted on YouTube.