Office for the Prevention of Domestic Violence

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For Immediate Release: 10/3/2017


Janine Kava | | (518) 457-8828
Press Office, Office for the Prevention of Domestic Violence

New York marks 10th anniversary of its Shine the Light on Domestic Violence campaign, launches social media toolkit to raise awareness and show support for victims, survivors

Online toolkit features graphics, facts and figures to share through Facebook, Instagram and Twitter, other tips and tools to help New Yorkers “go purple” in creative ways

Governor Andrew M. Cuomo designates October as Domestic Violence Awareness Month

The New York State Office for the Prevention of Domestic Violence today marked the 10th anniversary of its Shine the Light on Domestic Violence campaign with the launch of a social media toolkit featuring graphics, facts and figures customized for sharing on Facebook, Instagram and Twitter. Governor Andrew M. Cuomo issued a proclamation designating October as Domestic Violence Awareness Month and the online toolkit can help New Yorkers participate in the campaign, start a conversation about the issue and show support for victims and survivors of domestic violence.

Gwen Wright, Executive Director of the Office for the Prevention of Domestic Violence, said “Public awareness is a crucial step in our efforts to help survivors and to intervene in the pattern of power and control that perpetuates domestic violence, which is why the ‘Shine the Light’ is so important. Sadly, everyone knows someone impacted by domestic violence or sexual assault. Our hope is that when people see or participate in the campaign, it will generate conversations and help them recognize that these issues touch so many lives throughout the state.”

The Shine the Light toolkit is designed to help anyone or any entity – advocates, service providers, businesses, law enforcement, government agencies and college campuses, for example – participate in the campaign. First coordinated by the Office for the Prevention of Domestic Violence in 2008, the campaign was originally conceived to raise awareness by lighting buildings and other structures in purple, the color associated with domestic violence.

During the past decade, the campaign has evolved into a “go purple” movement as New Yorkers have embraced the concept and used the color in a variety of ways: showcasing purple fire hydrants, purple sidewalks and purple police cars, for example. The toolkit features items to promote participation, including:

As part of the Shine the Light campaign, the Alfred E. Smith State Office Building – the second tallest structure in Albany and home to the Office for the Prevention of Domestic Violence – and the historic SUNY Plaza Building on Broadway in Albany, will be illuminated purple all this month.

The New York State Domestic & Sexual Violence Hotline (1-800-942-6906) offers help and information 24 hours a day, in English, Spanish and other languages. Individuals who are deaf or hard of hearing can call 711.

New York State also supports and funds community-based programs to assist victims of domestic and sexual violence and other crimes, including these Domestic Violence Resources, a network of victim assistance programs funded by the state Office of Victim Services, and Sexual Assault and Violence Response (SAVR) Resources for SUNY Students.

The Office for the Prevention of Domestic Violence ( has three primary areas of focus: to advise the Governor and Legislature on policies and practices for the state; to train professionals from all disciplines across the state about the intersection of domestic violence in their daily practice; and to serve as a resource regarding the issue of domestic violence by disseminating regular public awareness campaigns, publishing materials for use by non-profits and victims and highlighting best practices.

Find the agency on Facebook: and Twitter and Instagram: @nysopdv