For Immediate Release: 10/18/2017
Justin Mason | email@example.com | (518) 457-8828
Press Office, Office for the Prevention of Domestic Violence
New Yorkers are encouraged to wear purple on Thursday, Oct. 19 as part of the state’s Shine the Light on Domestic Violence campaign
This month marks the 10th anniversary of the campaign, which aims to raise awareness and show support for victims and survivors
New Yorkers are encouraged to wear purple on Thursday, Oct. 19 as part of the state’s Shine the Light on Domestic Violence campaign, which aims to raise awareness and show support for victims and survivors. This October – recognized nationally and in New York State as Domestic Violence Awareness Month – marks the 10th anniversary of the campaign and “Purple Thursday” coincides with a national effort encouraging people around the country to wear the color to take a stand against domestic violence.
“The Shine the Light campaign and Purple Thursday initiative are designed to get people talking,” said Gwen Wright, Executive Director of the New York State Office for the Prevention of Domestic Violence, which coordinates the campaign. “When individuals wear purple on Thursday, we want them to be reminded of people they know who may be victims of abuse and consider how they can help. What can they do? They can listen without judging and believe them, offer support and let them know where they can go for help.”
New Yorkers who wear purple tomorrow and share their photos on social media can tag @NYSOPDV and use the hashtags #ShinetheLight and #NYGoesPurple4DV. Individuals also can email photos to the Office for the Prevention of Domestic Violence – firstname.lastname@example.org – and the agency may share them on its Facebook page.
Nationally, 10 million people a year are physically abused by an intimate partner and last year in New York State, police agencies reported nearly 56,000 victims of intimate partner violence. The Office for the Prevention of Domestic Violence annually publishes a Domestic Violence Dashboard detailing domestic violence indicators reported to local and state agencies, service providers, law enforcement agencies and the courts.
Earlier this month, the Office for the Prevention of Domestic Violence also launched a Shine the Light social media toolkit featuring graphics, facts and figures customized for sharing this month on Facebook, Instagram and Twitter. The toolkit also features:
- An electronic banner for posting to websites or incorporating into an email signature;
- A sample press release and proclamation;
- Posters and brochures; and
- A list of recommended reading about domestic violence for book clubs, schools, colleges and universities.
The New York State Domestic & Sexual Violence Hotline (1-800-942-6906) offers help and information 24 hours a day, in English, Spanish and other languages. Individuals who are deaf or hard of hearing can call 711.
New York State also supports and funds community-based programs to assist victims of domestic and sexual violence and other crimes, including these Domestic Violence Resources, a network of victim assistance programs funded by the state Office of Victim Services, and Sexual Assault and Violence Response (SAVR) Resources for SUNY Students.
The Office for the Prevention of Domestic Violence (www.opdv.ny.gov) has three primary areas of focus: to advise the Governor and Legislature on policies and practices for the state; to train professionals from all disciplines across the state about the intersection of domestic violence in their daily practice; and to serve as a resource regarding the issue of domestic violence by disseminating regular public awareness campaigns, publishing materials for use by non-profits and victims and highlighting best practices.