Office for the Prevention of Domestic Violence

Public Awareness

Teen Dating Violence Awareness Month Campaigns

There are many ways that you can get involved in February and all year long. View some of our past campaigns below, and look out for new campaigns every February.

Control Isn’t Love
Send a virtual sweet treat and a strong message about dating violence and the importance of healthy relationships. Use social media to share photos of you, your friends and adults in your life holding paper versions of candy conversation hearts featuring the words, “I’m changing the message by…” followed by something you’ll commit to do to raise awareness. Don’t forget to use the hash tag #controlisntlove and @NYSOPDV on Twitter, Instagram and Facebook. 

This effort is a part of the “Control Isn't Love" public awareness campaign featuring iconic candy hearts with messages of control and abuse, instead of expected sentiments of love and affection.

Get the poster 11 X 17
Get the poster 8.5 X 11
View the photos

OPDV created the “#ICanDoSomethingNY” video to educate teens about dating violence, and about ways they can stand up for other teens who are abused. In the video, teens identify several red flags of dating abuse, then discuss three specific things viewers can do to raise awareness about teen dating violence. The content is appropriate for all audiences and can be shown in classrooms, at events, and shared on social media sites.

Candy hearts are supposed to be fun, sweet, and good, just like healthy relationships! Too often teens receive negative messages about relationships or are with partners who tear them down. Our goal is to send messages pledging to support victims and to work to end teen dating violence. Sending a heart lets everyone on your social media accounts know you’re aware of and concerned about dating violence—also that you’re there to help if they need it. 
See the photo album

How do I send a heart?
Just use any social media sites you choose to send a message, picture, video, or any other medium to express your pledge to end teen dating violence. Don’t forget to use the hashtag on all of your platforms: #tdvcandyhearts.

  • Update your status: “February is Teen Dating Violence Awareness and Prevention Month. I will talk to my friends about signs of unhealthy relationships. #tdvcandyhearts”
  • Post a picture or video: you can write a message in a heart beginning with “I will…” hold it up, take a pic, and post it with the hashtag #tdvcandyhearts. 


  • Post a picture or video: you can write a message in a heart beginning with “I will…” hold it up, take a pic, and post it with the hashtag #tdvcandyhearts.

Send a tweet to your followers:

  • “I will say something if I see someone being abused by a partner. @NYSOPDV #tdvcandyhearts”
  • “I will support victims of teen dating violence in my community.  @NYSOPDV #tdvcandyhearts”
“I will teach my younger siblings about healthy relationships.  @NYSOPDV #tdvcandyhearts”


Turn your school, community, and social media accounts orange for love. Wear orange all month long or pick one day to wear orange shirts, nail polish, ribbons, hair extensions, face paint, shoelaces, or anything else. 

This Isn’t Love

This campaign consists primarily of "social media" and electronic distribution of the components. The intent of the campaign is to get teens thinking that some of the behaviors they may be experiencing or inflicting (possessiveness, jealousy) are not signs of love. They are signs of control and they are forms of abuse.

You can help raise awareness by displaying this poster throughout your school or organization. It can be printed out in color or black and white on 8-1/2" x 11" paper and distributed throughout your organization. 

Please join us!

We hope you will participate this year. If you have any questions or suggestions, please send an e-mail. And be sure to send us your photos for inclusion in this year’s photo album