Office for the Prevention of Domestic Violence

Public Awareness

"Domestic Violence, It's Not a Game" Campaign:

Public Service Announcements Featuring New York Giant Tiki Barber

About the campaign

New York Giants professional football player Tiki Barber recently lent his voice in support of the effort to raise public awareness of domestic violence. In two radio public service announcements, Mr. Barber addresses men and makes the distinction between power over one's opponent on the football field and the much more appropriate sharing of power in a personal relationship. The New York State Office for the Prevention of Domestic Violence produced the spots as part of its current "It's No Game!"campaign. The spots ran for a two-month period with wide coverage throughout New York State with the assistance of a non-commercial sustaining announcement program offered by the New York State Broadcasters Association.

Listen to the Announcements

To listen to the announcements, you will need the Windows Media Player. This free player can be downloaded at WindowsMedia.com.

Listen to "It's Not a Game" featuring Tiki Barber, 60-Second Announcement

Listen to "It's Not a Game" featuring Tiki Barber, 30-Second Announcement

View the text descriptions (60 second) (30 second)

60-Second Announcement

SFX: Football stadium crowd. Players being tackled.

SPORTS COMMENTATORS (DESCRIBING THE ACTION): Oh~ What a hit~ Slammed from the blind side.

BARBER: That could be a rough play on the football field. But when it happens at home, it's not a game. It's domestic violence.

I'm Tiki Barber, Running Back for the New York Giants. As men, we're taught to be powerful, to be in control, to take charge. That may be a winning formula on the field but not at home. In a winning relationship, power is shared.

In football, illegal hits can hurt your team, get you fined or taken out of the game. In life, any hits could hurt your family, your friends, your dignity, your freedom. Instead of sitting on the sidelines, you'd be sitting in jail.

Be an example of the kind of man you'd want for your sister, mother, daughter, or friend. That's the real winning formula. Stop domestic violence. It's NOT a game.

ANNOUNCER: To report abuse, call 911. To learn more, call 1-800-942-6906. Sponsored by Governor George Pataki, the New York State Office for the Prevention of Domestic Violence and the New York State Broadcasters Association.

30-Second Announcement

SFX: Football stadium crowd. Players being tackled.

SPORTS COMMENTATOR (DESCRIBING THE ACTION): Oh~ What a hit~

BARBER: That could be a rough play on the football field, but when it happens at home, it's domestic violence.

I'm Tiki Barber of the New York Giants. As men, we're taught to be powerful and in control. That may be appropriate on the field but not at home. In a winning relationship, power is shared. That's the real winning formula. Stop domestic violence. It's NOT a game.

ANNOUNCER: To learn more, call 1-800-942-6906. Sponsored by Governor George Pataki, the New York State Office for the Prevention of Domestic Violence and the New York State Broadcasters Association.