Office for the Prevention of Domestic Violence

Public Awareness

Teen Dating Violence Campaign

Poster for Mall Kiosks

As part of the Teen Dating Violence public awareness campaign, OPDV produced an innovative poster for mall kiosks. The 40”x50” backlit posters appeared on 27 kiosks in 16 malls throughout New York State in the fall of 2005.

Teen Dating Violence Campaign Poster for Mall Kiosks features photo of a pensive female teen with a bar code (UPC) printed on her forehead. Headline: YOU ARE NOT HIS PROPERTY.

Poster description

The barcode on the teen’s forehead is eye-catching, drawing the viewer to the headline, “You are not his property.” The headline refers to the fact that teen dating violence is about more than physical violence. It’s about power and control, possessiveness and entitlement. Concluding with the campaign theme, “If it doesn’t feel right, it probably isn’t,” the kiosk is designed to trigger recognition in some viewers who may have a feeling that “something’s wrong” in their or a friend’s relationship, but they just can’t identify it. OPDV continued the Teen Dating Violence campaign in the spring of 2006 with new radio and television public service announcements.

OPDV Teen Dating Violence Ad Wins NORI Award!

In May of 2006 the poster won a coveted NORI Award from the Albany Ad Club. NORI Awards honor the best of New York State’s Capital District advertising and marketing projects each year. The Albany Ad Club is a communications organization comprised of over 300 members from advertising agencies, broadcast television and radio, private industry, and academia and include marketing and public relations professionals, broadcast producers, graphic designers, educators, printers and more. The poster was designed by Rueckert Advertising & Public Relations.