Poster for Mall Kiosks
As part of the Teen Dating Violence public awareness campaign, OPDV produced an innovative poster for mall kiosks. The 40x50 backlit posters appeared on 27 kiosks in 16 malls throughout New York State in the fall of 2005.
The barcode on the teens forehead is eye-catching, drawing the viewer to the headline, You are not his property. The headline refers to the fact that teen dating violence is about more than physical violence. Its about power and control, possessiveness and entitlement. Concluding with the campaign theme, If it doesnt feel right, it probably isnt, the kiosk is designed to trigger recognition in some viewers who may have a feeling that somethings wrong in their or a friends relationship, but they just cant identify it. OPDV continued the Teen Dating Violence campaign in the spring of 2006 with new radio and television public service announcements.
In May of 2006 the poster won a coveted NORI Award from the Albany Ad Club. NORI Awards honor the best of New York State’s Capital District advertising and marketing projects each year. The Albany Ad Club is a communications organization comprised of over 300 members from advertising agencies, broadcast television and radio, private industry, and academia and include marketing and public relations professionals, broadcast producers, graphic designers, educators, printers and more. The poster was designed by Rueckert Advertising & Public Relations.