Office for the Prevention of Domestic Violence

Public Awareness

OPDV’s “Shine the Light” Toolkit

This year marks the 10th anniversary of New York State’s Shine the Light on Domestic Violence campaign, coordinated annually by the Office for the Prevention of Domestic Violence (OPDV). The campaign promotes the use of purple, the color of domestic violence awareness, to start a conversation about the topic and support victims and survivors.

These free tools and resources are designed to help anyone or any entity – advocates, service providers, businesses, law enforcement, government agencies and college campuses, to name just a few – go purple in October, talk about the issue and encourage others to shine.


Social Media: Share these graphics (zip file/download all 18) created for the campaign and customized for Facebook, Instagram and Twitter.

Need inspiration for posts or tweets? Check out these facts and figures. Don’t forget to tag @NYSOPDV and use #ShinetheLight and #NYGoesPurple4DV


Facebook / Twitter

Facebook / Twitter

Facebook / Twitter

Facebook / Twitter

Facebook / Twitter

Facebook / Twitter

Facebook / Twitter

Facebook / Twitter

 

New York State Proclamation: Share this proclamation, issued by Governor Andrew M. Cuomo, that designates October as Domestic Violence Awareness Month in the Empire State.

How to Go Purple Flyer: Check out these suggestions, from lighting local landmarks to hosting an awareness event.

How to Light a Structure: Share these instructions with facility and/or property managers willing to participate.

Web Banner: Download one of five sizes to use on a website or as part of an email signature; links to www.opdv.ny.gov for more information.

Conversation Starters: Use these talking points to educate others about the campaign or check out these book club suggestions.

Sample Press Release and Proclamation: Customize this sample press release and send it to local media. Ask local elected officials to support the campaign by issuing a proclamation (here’s a sample).

Shine the Light on Domestic Violence Brochure: Distribute this brochure – featuring statistics and resources – that explains the connection between purple and domestic violence and its impact on the community.

Why is Everything Purple? Poster: Hang this 8½” x 11” poster at any location “going purple” so people know why.

Wallet Cards: Print these 2” x 3½” cards on card stock for distribution to people and in public places .