Office for the Prevention of Domestic Violence

Public Awareness

"Coaching Boys Into Men” Domestic Violence Public Awareness Media Campaign

"Coaching Boys Into Men" Domestic Violence Public Awareness Media Campaign PosterAbout the Campaign

The New York State Office for the Prevention of Domestic Violence has released a year-long multi-media campaign called, “Coaching Boys Into Men.” The goal of the campaign is to engage men as partners in the fight against domestic violence. The message of the campaign is that boys learn from the men in their lives. As a father, coach, mentor or a male friend, men have the opportunity – and responsibility – to teach boys to respect girls and women. They’re watching; they’re waiting; they’ll listen.©

The campaign, which will run statewide – from Brooklyn to Buffalo and everywhere in-between – consists of:

The campaign was originally developed for the Family Violence Prevention Fund (now Futures Without Violence) with the Ad Council and was expanded and customized for New York State.

Press Conference

Lt. Governor David A. Paterson kicked off the campaign at a press conference in Buffalo on October 19, 2007. Held at PS 79, with male students sporting bright orange “Awaiting Instructions” tee-shirts, the event was attended by more than 50 dignitaries, media outlets, advocates and supporters.

Lt. Governor David A. Paterson

Lt. Governor David A. Paterson speaks to the Spitzer administration’s commitment to working to prevent domestic violence.

OPDV Executive Director Amy Barasch describes the campaign.

OPDV Executive Director Amy Barasch describes the campaign.